SEO for Tradies

Show up first when someone Googles “plumber near me” or “electrician Sydney.” That's SEO. And it works.

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What is SEO, really?

SEO stands for Search Engine Optimisation. In plain English, it means making Google show your business when people search for what you do.

When someone types “builder Sutherland Shire” or “plumber near me” into Google, SEO is what decides who shows up first — and who gets buried on page two where nobody looks.

Here's the thing: the top 3 results on Google get 75% of all clicks. Everyone else fights over the scraps. If you're not in the top 3, you're basically invisible.

It's not magic. It's not a scam. It's strategy + good content + the right technical setup. And for tradies who rely on local customers finding them online, it's the single best investment you can make.

What we actually do

No vague promises. Here's exactly what you get when we handle your SEO.

Google Business Profile

The map listing that shows up when someone searches your trade. We set it up properly, optimise it, and make sure you show up in the local map pack.

On-Page SEO

Making your website speak Google's language. Title tags, headings, content structure, and keywords — all tuned so Google knows exactly what you do and where you do it.

Local Keyword Targeting

We figure out exactly what your customers are typing into Google — like "plumber Cronulla" or "electrician Sutherland Shire" — and make sure your site ranks for those searches.

Review Strategy

More Google reviews means higher rankings. We give you a simple system for getting happy customers to leave reviews that actually move the needle.

Technical Fixes

Site speed, mobile responsiveness, schema markup, and all the behind-the-scenes stuff Google cares about. If your site is slow or broken, you're invisible.

Monthly Reporting

No guessing. Every month you get a clear report showing where you rank, how much traffic you're getting, and what we're doing next. Plain English, no jargon.

Proof it works

We don't just talk about rankings. Here's a real client, real results.

Flin's Pressure Washing — ranking #1 on Google
Case Study

Flin's Pressure Washing

Built the website and handled SEO for a local pressure washing business in Sydney. Within weeks, they were ranking #1 on Google for local pressure washing searches.

That means when someone in the area Googles “pressure washing near me” or “pressure washing Sydney,” Flin's shows up first. Not second. Not on page two. First.

The result? More calls, more jobs, and a business that grows on autopilot through Google.

#1 on GoogleLocal SEOWebsite + SEO

How local SEO actually works for tradies

When you Google something like “electrician Cronulla,” you see two types of results. First, there's the map pack — the top 3 businesses shown on the map. Below that, you see the organic results — the regular website listings.

The map pack is powered by your Google Business Profile. The organic results are powered by your website. You need both to dominate your local area.

Here's the gap most tradies fall into: they either have no website at all, or they have one that Google can't find. Maybe it was built 8 years ago by a mate. Maybe it's a single-page Wix site with no content. Either way, Google doesn't know what you do, where you are, or why it should show you to anyone.

That's exactly what we fix. We make sure Google knows who you are, what you do, and where you do it — so when someone in your area needs a tradie, you're the first name they see.

Map Pack (Top 3)

Powered by your Google Business Profile. We optimise your listing, categories, photos, and reviews so you appear in the top 3 map results for your trade and area.

Organic Results

Powered by your website. We build and optimise your site with the right keywords, content, and technical setup so Google ranks you above your competitors.

Both Together

When you show up in the map pack AND the organic results, you're taking two spots on the first page. Your competitors get pushed down. Your phone rings more.

Simple pricing, no lock-in contracts

You know exactly what you're paying and what you get. No hidden fees, no 12-month contracts.

SEO Audit

Free

We'll look at your current Google presence, your website, and your competitors — and tell you exactly where you stand and what needs fixing.

  • Google ranking check
  • Website SEO review
  • Competitor analysis
  • Action plan
Get Your Free Audit

Monthly SEO

From $200/mo

Ongoing SEO management to get you ranking and keep you there. This is where the real results come from.

  • Google Business Profile management
  • On-page SEO optimisation
  • Local keyword targeting
  • Review strategy
  • Technical maintenance
  • Monthly reporting
Get Started

Website + SEO Bundle

From $1,200 + $200/mo

Need a website too? We build you a fast, SEO-optimised site and handle the ongoing SEO — the full package.

  • Custom website build
  • Everything in Monthly SEO
  • Built for Google from day one
  • Mobile-first design
  • Ongoing support
Get the Bundle

Want to see all our pricing? View full pricing

Frequently asked questions

Straight answers. No jargon.

What is SEO?

It's how you get Google to show your business when people search for what you do. When someone types "plumber near me" into Google, SEO is what decides whether your business shows up or your competitor does.

How long does SEO take to work?

Typically 1-3 months to see meaningful ranking improvements. Some quick wins happen sooner — like getting your Google Business Profile sorted — but real, lasting results take consistent work over time.

Is SEO worth it for tradies?

Absolutely. Think about it — one new job from Google could pay for months of SEO. A plumber landing a $5,000 bathroom reno from a Google search just paid for two years of SEO in one hit.

Do I need a website for SEO?

Yes. Your Google Business Profile helps with the map results, but a website is essential for the organic rankings below the map. You need both to really dominate your local area.

What trades do you do SEO for?

All of them. Plumbers, electricians, builders, painters, landscapers, concreters, pressure washers, roofers — if people Google your trade, we can get you ranking.

How do I know it's working?

Monthly reports showing your rankings, traffic, and calls. You'll see exactly which searches you're showing up for and how many people are finding you through Google. No smoke and mirrors.

Ready to get found on Google?

Book a free SEO audit. We'll show you exactly where you stand and what it takes to start ranking. No obligation, no sales pitch.

Get Your Free SEO Audit